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Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

3 days ago

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
Wickes ad

5 days ago

4 min read
4 hours after Keir won, our Wickes ad van was helping with his new cabinet
Opinion
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
Ed Davey firing arrows

08 Jul 2024

6 min read
Did any of our UK general election campaign predictions hit the bullseye?
Opinion
MoneyGram Haas F1 team was more than about just visibility; it was about shared values

02 Jul 2024

5 min read

Sponsored

MoneyGram’s CMO on its F1 partnership: ‘People get behind it because it’s genuine’
Promoted
Ex-Lioness Rachel Yankey (left) talking to The Drum's Hannah Bowler

02 Jul 2024

5 min read
Ex-Lioness Rachel Yankey on why brands need to pick up the fight for women’s football
Women's Football
Maggie Smith for Loewe

02 Jul 2024

5 min read
Let’s start painting over 65s with strength and nuance in ads
Opinion
A group of people celebrating at a gig

01 Jul 2024

6 min read
Elections are divisive. Brands should instead plan for unifying moments
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024