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Categories Marketing Agencies Creative Media Sustainability Technology

Media Measurement

Linear TV lives and dies on ratings and panel feedback. This methodology doesn't hold up when looking at social video and CTV. TV audience measurement is evolving. Organizations like Barb in the UK are developing tools to understand the value each channel provides. As transparency and reporting increases, we’ll see more confidence (and spend) in addressable solutions and the CTV ecosystem.

How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
A row of Union Flag bunting

02 Jul 2024

5 min read
Polls are often wrong, so can search data predict the UK general election result?
The Drum Network
Two people hiking across a mountain

27 Jun 2024

5 min read

Sponsored

Why a ‘travel state of mind’ is the new, non-endemic advertising goldmine
Promoted
Cameron Clarke

19 Jun 2024

1 min read
The Drum Show at Cannes: Media.Monks, Adobe, Reckitt & Tripadvisor talk AI
Cannes Lions
Uber app open on man's mobile phone

11 Jun 2024

3 min read
Advertisers can now buy media on the Uber Rides app via their favorite DSP
Uber
Woman with headphones on

10 Jun 2024

5 min read

Sponsored

Why a cross-media mindset is key to reaching APAC’s multi-screen nomads
Promoted
Work team sat around table on laptops

28 May 2024

2 min read

Sponsored

Your agency’s profitability hinges on one important metric
Promoted
People presenting on a stage at Criteo's Commerce Media Summit

28 May 2024

7 min read

Sponsored

How to find incremental growth in the age of the irrational shopper
Promoted
5 ways business leaders can unlock their data potential to seize new opportunities

21 May 2024

6 min read

Sponsored

Not just ‘plug-and-play’ – data-driven decision-making must be baked into company cu...
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024