The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Enter now
Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

Nascar fans
Premium Item

4 days ago

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar
A casette tape is illuminated against a black background

4 days ago

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network
Paramount building facade

08 Jul 2024

7 min read
Skydance merger will ‘inject new life’ into Paramount as streaming wars heat up, pros...
Paramount
David Goliath

28 Jun 2024

5 min read
Big agencies are chasing more small clients. But we know, David can beat Goliath
Opinion
Image of Keir Starmer
Premium Item

17 Jun 2024

8 min read
What do the UK election manifestos offer the creative industries?
UK general election 2024
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix
Max app

15 May 2024

3 min read
Warner Bros Discovery unveils shoppable ads & new contextual targeting tools for Max
Adtech
barbie on TV

26 Apr 2024

2 min read
Mattel to bring 3 fast kids channels to Samsung TV Plus, with Barbie, Hot Wheels & more
mattel
Gen Alpha will be completely different to Gen Z

16 Apr 2024

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024