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Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

Borussia Dortmund v Real Madrid

2 days ago

6 min read
Experience is everything: inside Mastercard’s sports sponsorship strategy
Sports & Fitness
Two women point to an OOH ad at Cannes Lions Festival of Creativity

2 days ago

5 min read
How OOH swept Cannes Lions & set a new creative bar: Insights from an outdoor jury member
Open Mic
The Drum sits down with leaders from Onyx by Outbrain and Adelaide

2 days ago

4 min read

Sponsored

Read all about it: how advertisers can seize attention on the open internet
Promoted
Mcdonald's

2 days ago

3 min read
McDonald’s serves up retro birthday party ad to celebrate 50 years in UK
McDonald's
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

3 days ago

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
audi cars

3 days ago

3 min read
Audi rolls out limited-edition pink luxury cars in celebration of Inter Miami partnership
audi
Diamonds

3 days ago

6 min read
Diamonds are forever. But will shoppers favor lab-grown brands?
Opinion
George Clooney sits on a sofa holding a cup of black coffee

3 days ago

6 min read
Fancy a cup of George? Why Nespresso’s Clooney partnership has worked so well
The Drum Network
Nascar fans
Premium Item

4 days ago

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024