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Categories Marketing Agencies Creative Media Sustainability Technology

B2B Marketing

Business-to-business (B2B) is one of the most dynamic spaces in all of marketing. Here we provide deep insights about all of the trends shaping a sector that is transforming daily before our eyes.

Numerous colorful padlocks attached to a surface

04 Jul 2024

5 min read
Seeing is believing – and Cannes Lions showed experiential builds trust
The Drum Network
Tusar Barik of LinkedIn sitting next to Canadian filmmaker Ben Proudfoot

02 Jul 2024

10 min read
Why Oscar-winning filmmaker Ben Proudfoot made a B2B marketing documentary
Cannes Lions
Young, Primola, True and Barro in Cannes, France / Credit: The Drum

18 Jun 2024

5 min read
How ‘The Great Marketing Makeover’ can help CMOs go from undervalued to influential
Cannes Lions
reddit b2b campaign

13 Jun 2024

4 min read
Industry leaders reveal the marketing power of word-of-mouth in Reddit’s new B2B campaign...
reddit
Image of file documents

11 Jun 2024

3 min read

Sponsored

Programmatic tactics for B2B digital campaigns in EMEA
Promoted
Dr Martens's famous black boots

31 May 2024

3 min read
The Drum’s Daily Briefing: Dr Martens’ profits plummet & Budweiser responds to ASA
ASA
Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM

22 May 2024

5 min read
IBM marketing VP on sales-driven ads and the brand’s plan to unite cloud computing & AI
IBM
The upside down world: B2C goes B2B

20 May 2024

4 min read

Sponsored

Navigating the ‘upside down’: when B2C brands lean into B2B
Promoted
Unlock ABM success with our new webinar in partnership with StackAdapt

14 May 2024

4 min read

Sponsored

Scalability, repeatability, flexibility – how to unlock ABM success
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024