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Categories Marketing Agencies Creative Media Sustainability Technology

Content Marketing

Content Marketing is a strategic approach to marketing that focuses on planning, creating, and sharing content through various channels. Here you can find the latest news, updates and strategies on content marketing and how it is being used by brands, agencies and media around the world.

To publish your own content on the site, please visit our self-publishing platform Open Mic.

If you require help from a content marketing agency, visit The Drum Recommends to find your perfect partner.

A laptop showing lots of content marketing notifications (represented by envelopes)

11 Jun 2024

8 min read
Personalization vs. AI content: Finding the balance
Open Mic
A sea of American money

06 Jun 2024

6 min read
The cost of content in B2B: What if we charged for whitepapers and other assets?
The Drum Network
Cartoon showing social media reactions falling into a giant trash pile

08 Apr 2024

4 min read
The unseen cost: How brands are mismanaging millions in content
Open Mic
Lightbulbs and a mobile phone on an orange background

11 Mar 2024

5 min read
We ask marketers: What types of lead-generation content actually work for agencies?
Content Marketing
Two people look at different formats of videos on a phone

05 Feb 2024

5 min read
Content’s no longer King, format is – here are 3 tips to get it right
Open Mic
A person's head in silhouette against a round spotlight

29 Jan 2024

5 min read
AI will kill generic content marketing – and usher in a new age of POV content
The Drum Network
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Open Mic
Depositphotos creative trends report

02 Jan 2024

7 min read
Top 7 creative trends for 2024 - and how to incorporate them into your content
Open Mic
Captify session at The Dum Live

02 Nov 2023

4 min read

Sponsored

How can brands use data to predict the unpredictable?
Promoted
Leaders from Kantar, General Mills, Three UK and System 1 discuss reinventing creativity for a distracted world at Outbrain's Captivate event in London

26 Oct 2023

7 min read

Sponsored

Made you look: how brands can be attention magnets in a distracted world
Promoted

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024