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Categories Marketing Agencies Creative Media Sustainability Technology

Sustainability

Sustainability is no longer just a trend, instead, it is now incorporated into almost every business strategy.

We take a closer look at the sustainable marketing, or green marketing, strategies brands are using to promote environmental, social and economic issues around the world.

oil refinery

3 days ago

10 min read
Activist group calls out B Corp agencies MSQ, Havas’ Tinkle & others for work with Big O...
sustainability
The backs of green empty rows of chairs at a stadium

12 Jun 2024

6 min read
How to measure the sustainability of your marketing events
The Drum Network
Steam coming out of a factory

10 Jun 2024

5 min read
Following the UN call for a fossil fuel ad ban, agencies must lead the charge
Opinion
António Guterres

06 Jun 2024

6 min read
UN call for fossil fuels divestment sparks discourse: ‘Outlawing oil ads is inevitable�...
sustainability
A dropped icecream

06 Jun 2024

6 min read
As businesses fail to hit sustainability goals, comms strategies must adapt, not die
The Drum Network
A pair of trainers or sneakers hangs over a telephone wire by the laces against a dawn or dusk sky

30 May 2024

6 min read
Luxury brands are teaming up with resale platforms. Can we expect a resale boom?
The Drum Network
A dump of packaging by the sea

20 May 2024

7 min read
We ask marketers: How can retail be made more sustainable, really?
sustainability

Member Exclusives

Amy Williams of Good-Loop
Premium Item

07 Mar 2024

6 min read
After an ‘identity crisis,’ profit is within sight for green adtech startup Good-Loop
sustainability
A Shell oil rig in the North Sea
Premium Item

23 Jan 2024

4 min read
Havas B Corp status at risk after Shell win and open letter triggers official probe
shell
The OpenAI logo shown on a desktop browser
Premium Item

18 Jan 2024

9 min read
How should ad agencies measure the environmental cost of their AI use?
ddb

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