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Opinion

Latest

Maggie Smith for Loewe

02 Jul 2024

5 min read
Let’s start painting over 65s with strength and nuance in ads
Opinion
Fans watch the game at Hotel Mundial

02 Jul 2024

6 min read
IRL is Euro 2024’s best social platform
Opinion
A priest in Las Vegas

01 Jul 2024

5 min read
It may be like taking a priest to Las Vegas but Cannes Lions needs more CFOs
Opinion
A group of people celebrating at a gig

01 Jul 2024

6 min read
Elections are divisive. Brands should instead plan for unifying moments
Opinion
Dopamine setting off a synapse

28 Jun 2024

5 min read
Dopamine dilemma: How experiential can be the antidote to the doom scroll
Opinion
David Goliath

28 Jun 2024

5 min read
Big agencies are chasing more small clients. But we know, David can beat Goliath
Opinion
Lynx robbery, a modern classic ad

27 Jun 2024

4 min read
Funny ads are no laughing matter. They’re a serious opportunity
Opinion
Cannes Lions

27 Jun 2024

3 min read
Cannes Lions is stifling the future of creativity by locking away winning work
Opinion
The winning team at Cannes

26 Jun 2024

5 min read
These interns won a Gold Lion with a poo joke. What’s stopping you?
Opinion
A cut up of several winning ads, they all feature people eating noodles

25 Jun 2024

11 min read
What 15,000 consumers actually think about Cannes Lions winners
Opinion
Hey Jude from Adidas

24 Jun 2024

5 min read
Could the Jude Bellingham brand be bigger than Beatles?
Opinion
The Drum Marketing Awards 2024

24 Jun 2024

4 min read
As an awards judge here are my (admittedly hungover) tips for true creative innovation
Opinion
A child draws on a wall in chalk

24 Jun 2024

5 min read
Surprise! With that childhood trauma you are perfect for a job in advertising
Opinion
TikTok app on phone in chains and lock

21 Jun 2024

5 min read
What might a world without TikTok really look like for brands?
Opinion
Headshot of Liftoff's head of product, Andry Supian

20 Jun 2024

5 min read
Mobile app advertising: How machine learning turns data into customers
Open Mic
tiktok logo

20 Jun 2024

10 min read
This new TikTok trend puts spooky twists on old memes with AI
Opinion
A crazy looking dog

19 Jun 2024

6 min read
An insane guide to being a creative: find your crazy eye, be honest, find the freaks
Opinion
A shot of an anxious eye

19 Jun 2024

5 min read
Is it time to panic about Google’s SGE?
Opinion

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