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Categories Marketing Agencies Creative Media Sustainability Technology

Formula One (F1)

Following the success of the Formula 1: Drive to Survive Netflix documentary series, Formula 1 has seen a steady increase in popularity and viewership, especially in the US.

We dive into the marketing and advertising aspects of this growth and how F1 can make this growth sustainable.

Drive to Survive

18 Jul 2022

5 min read
Netflix might be gearing up for live sports, but can it afford it?
Sports Marketing
A formula one helmet featuring many sponsors

18 Jul 2022

6 min read
How Sir Lewis Hamilton and Sebastian Vettel are using their platform for good
The Drum Network
Two people share a milkshake

01 Apr 2021

7 min read
Lyft and Tinder, Lysol and Tripadvisor, Zoom and F1: what’s next in pandemic partnership...
marketing
formula1

20 May 2020

6 min read
Formula 1's sponsors are helping the sport get back into gear
sponsorship
ogmog

24 Dec 2019

2 min read
Heineken races to become official beer of the first Vietnam Grand Prix
Heineken
l4mm4

14 Aug 2019

6 min read
Why Singapore Grand Prix wants to innovate the way it buys out-of-home media
Formula One (F1)
F1 taps Inskin Media for global digital ad partnership

25 Jun 2019

2 min read
F1 taps Inskin Media for global digital ad partnership
Formula One (F1)
Rockit Williams

25 Apr 2019

4 min read
FT inks F1 ROKiT Williams deal to 'challenge perceptions' and drive subscriptions
financial times
F1

02 Apr 2019

2 min read
F1 partners with Westbrook Studios for experiential entertainment tour
Experiential Marketing

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