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Categories Marketing Agencies Creative Media Sustainability Technology

Paddy Power

Paddy Power had a reputation as a 'brave' brand with an unusual advertising approach in the bookmaking space. In recent years the brand has shifted its strategy from shock marketing and advertising to more purposeful pursuits.

Paddy Power

11 Nov 2022

2 min read
Soccer and Santa collide as Paddy Power subverts Christmas TV ad conventions
Christmas
Paddy Power

22 Sep 2022

2 min read
Paddy Power dons corsets and cravats for Bridgerton parody
bingo
PP1

19 Aug 2022

4 min read
Peter Crouch humps corner flag in a romcom-inspired Paddy Power ad
creativity
ppboat1

22 Jul 2022

2 min read
Paddy Power stokes football rivalry with 60m-high cliff projection
creativity
Brewdog Bojo

07 Jul 2022

6 min read
Brands react to Boris Johnson’s resignation
Social Media

14 Jun 2022

5 min read
Paddy Power’s ‘stuff it up’ ad leads to ASA ban
ASA
Paddy Power offers cheeky £1 onesie to Royal Ascot attendees

14 Jun 2022

1 min read
Paddy Power offers £1 onesie to Royal Ascot attendees looking to beat the dress code
Paddy Power
stunt2

01 Jun 2022

4 min read
Ads of the Week: a Stranger Things stunt from Netflix and Nike’s 3D billboard
creativity

26 May 2022

2 min read
Paddy Power’s cringeworthy coffee ad excuses relatable awkwardness
Paddy Power

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