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Categories Marketing Agencies Creative Media Sustainability Technology

Gaming

There are hundreds of ways to advertise in gaming – some well-established and some still being built, such as the Metaverse.

The Drum explains the challenges brands face when advertising in the gaming industry, and how they can manage the various different ways of advertising that includes in-game billboards, product placements, in-app display, social lenses, branded titles and more.

Interactive entertainment in 2024

06 Feb 2024

5 min read

Sponsored

The advertiser’s guide to interactive entertainment in 2024
Promoted
Apple stock price on mobile phone screen

02 Feb 2024

13 min read
Meta, Google, Apple, Microsoft & Amazon’s strong quarterly results signal advertising bo...
Facebook
Microsoft building

26 Jan 2024

8 min read
Microsoft gaming layoffs ‘logical’ post-Activision acquisition, experts say
Microsoft
Fortnite

22 Jan 2024

4 min read
No, the British Army shouldn't run recruitment drives on Fortnite
Opinion
Asgard’s Wrath 2

20 Dec 2023

6 min read
Meta blends reality and fantasy to build hype for the launch of Asgard’s Wrath 2
bbdo
call of duty campaign

05 Dec 2023

3 min read
Influencers ‘drop’ into the Call of Duty battlefield in skydiving tunnel recreation
Call of Duty
GTA

05 Dec 2023

1 min read
GTA 6's long-awaited trailer takes inspiration from wild TikToks
Gaming
a fighting video game

17 Nov 2023

7 min read
A $406bn gaming industry and the melee for advertiser's next frontier
Open Mic
Image

01 Nov 2023

5 min read
Using AI, Doritos takes the crunch out of gaming with new ‘silent’ chip
PepsiCo

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