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Categories Marketing Agencies Creative Media Sustainability Technology

Augmented reality

Augmented Reality (AR) is transforming the marketing landscape and providing brands with new opportunities to reach and engage customers.

With its ability to create immersive and interactive experiences, Augmented Reality has the potential to drive increased engagement, sales, and brand awareness for companies that embrace it.

A phone showing lens flare

26 Jul 2023

5 min read
How retail brands will redefine the customer journey in the age of ‘AR everywhere’
The Drum Network
Zappar sustainability AR campaign

22 Jun 2023

7 min read
Introducing the ‘endless shelf’: 5 ways AR can level up your sustainability efforts
The Drum Network
Apple's new Vision Pro headset

14 Jun 2023

4 min read
Why wait for Apple’s Vision Pro? Now’s the time for affordable spatial computing
The Drum Network
Apple's new Vision Pro headset

07 Jun 2023

5 min read
How to cultivate the right headspace for Apple’s Vision Pro headset
The Drum Network
Apple store

06 Jun 2023

6 min read
Apple sets new vision for future of computing & opens new opportunities for brands
Opinion
The Apple Vision Plus headset in profile

06 Jun 2023

6 min read
Apple will need to double down on marketing if it’s to convince CMOs on its VR vision
augmented reality
Man walking past lit-up shop window at night

20 Apr 2023

6 min read
How phygital experiences can capture audiences in an era of content fatigue
The Drum Network
Screenshots of Snapchat's ARES augmented reality shopping tool in practice

19 Apr 2023

5 min read
Snap Partner Summit: creators charmed, shopping tools shown off
augmented reality
A 'unisphere' representation of the globe

11 Apr 2023

5 min read
How AR and the ‘real-world metaverse’ can augment traditional media
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024