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Categories Marketing Agencies Creative Media Sustainability Technology

Artificial Intelligence

Artificial Intelligence (AI) is transforming the marketing landscape and providing brands with new and exciting opportunities to reach and engage customers.

With its ability to analyze vast amounts of data and automate repetitive tasks, AI is helping brands to make better, data-driven decisions and improve the customer experience.

AI algorithms can analyze vast amounts of customer data and identify patterns and behaviors, allowing brands to create targeted, personalized marketing campaigns.

A red and blue neon 'open' sign

03 Jul 2024

5 min read
Cannes Lions showed a way ahead for marketers amid technological change
The Drum Network
Tino Krause, regional director, Central Europe, Global Business Group, Meta.

03 Jul 2024

6 min read

Sponsored

App-solute revolution: how apps & AI are transforming Meta’s advertising ecosystem
Promoted
Three meembers of the Creativ Strategies team at a table on a terrace in Cannes

01 Jul 2024

5 min read
Cannes Lions showcased creative and technological brilliance combined
The Drum Network
How can contextual advertising help brands stay ahead of the competition?

01 Jul 2024

5 min read

Sponsored

How brands can use sporting events to score new audiences
Promoted
Prem Akkaraju

28 Jun 2024

6 min read
Weekly AI Recap: Stability AI gets a new lease on life & record labels sue AI companies
Apple
Cannes, looking towards the sea

28 Jun 2024

5 min read
Does Cannes Lions need to do better on DE&I?
The Drum Network
Cannes cabanas

28 Jun 2024

9 min read
As advertising AI race heats up, agencies scramble to find their USP
Cannes Lions
The Drum/Miso

27 Jun 2024

3 min read
Introducing Ask The Drum: the new generative AI-powered search tool for readers
Cannes Lions
Toys"R"Us

26 Jun 2024

5 min read
The internet reacts to new Toys R Us Sora film: ‘Stephen King’s nightmares’
Toys R Us

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