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TikTok, one of the fast growing social media platforms with over 1 billion active users, has been causing cultural waves over the last few years.

Along with the brand being a Chinese owned company and the potential data security issues that come with it, Gen Z are now using the platform as a search engine over the likes of Google. This has sparked fears that the amount of fake news and mis-information could spiral.

31 May 2024

7 min read

What marketers need to know about activists’ ‘digital guillotine’ on TikTok & Instag...

politics

Walmart Realm's Y'allternative shop

22 May 2024

6 min read

Immersive ‘y’allternative’: Walmart embraces social trends in gamified commerce expe...

Social Media

Man in Finance TikTok creator Megan Boni

17 May 2024

8 min read

Moving at the speed of social: ‘Man in finance’ TikTok trend erupts as remix hits Spot...

Opinion

07 May 2024

3 min read

TikTok sues US government over ‘divest or ban’ bill, alleging First Amendment violatio...

Social Media

30 Apr 2024

5 min read

Socially savvy brands will be ready no matter what happens to TikTok

Opinion

TikTok app on phone in chains and lock

24 Apr 2024

8 min read

Yes, Biden signed the bill, but securing a viable buyer will be a #TikTokChallenge

Social Media

Jetski fail

19 Apr 2024

8 min read

Retailers hook TikTokers with falls & fails to serve up surprise sales pitches

Opinion

A blue plastic question mark against a pink background

19 Apr 2024

6 min read

From ‘near me’ to ‘for me’: Don’t sleep on the next search revolution

The Drum Network

Cécred OOH

10 Apr 2024

6 min read

Beyoncé’s Cécred hair care brand gives creators a chance to shine in its first campaig...

Beyonce

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